Our Blog


The Birth Of The Practical Application Series

August 2, 2013 - Uncategorized -

    So if you’ve been reading the blog, you’ve noticed that I’ve been writing a lot about complex topics – analyzing biomechanics and discussing forces.  Talking about the physiology of adaptation and its contextual application.  From the feedback that I’ve received, these articles may be of interest to some, but for the average gym goer,  they may be a bit too analytical.

Along with these complex articles, I’ve also been writing a lot about the flaws of commercialized fitness and complaining about the many people who take advantage of the body dysmorphia we experience as a unified society, through the manipulation of fitness hype, and gimmicks.

Alas,  I’ve been sending mixed signals.  On one hand I’ve been speaking to the audience constituted by the public – explaining to them that there is a subculture of strength and conditioning (S&C) that most people never see.  A culture that has the answers to most of the questions that the average gym goer has.  How do I get my legs bigger?  How do I increase my bench press?  How do I lose the fat around my ass and fit into a size 6 again?   And on the other hand, I’ve been writing complex articles for a different audience – this very same S&C subculture!  This culture exists in both college and professional athletic weightrooms.  It exists in secluded barbell and weightlifting gyms.  You can experience it if you go to a powerlifting or weightlifting meet.  It can also be found in Crossfit gyms (if you know where to look).

The unfortunate reality though, is that most average gym goers are never exposed to this S&C subculture, and the answers to their questions.  Instead, they heavily rely on the resources and information that’s marketed to them – bodybuilding.com, Men’s Health, and Dr. Oz.  The trainers and fitness professionals they are exposed to in their gyms are taught what they know from the same convoluted institution which puts out the aforementioned resources.  They feverishly search for the next “spartan workout”, “ultimate mass building program”, or “4 weeks to your BEST BEACH BODY EVER!” to hit their goals, and are constantly frustrated with their progress.

“The Truth” is, however, that the coaches and trainers in the S&C community secretly mock all of this.  They know much better than to get into discussions with these people about training and keep to themselves.  Whenever they see some training article that includes a Bosu or Physioball, they laugh to themselves and go squat double their bodyweight somewhere in spite of it all.

This is where I come in.  I am a part of this subculture.  I’ve trained with some of the strongest people in the world and I’ve learned and been exposed to some of the best coaches out there.  Working within professional and collegiate athletics,  I am equipped with this “secret” knowledge of what works and what doesn’t.  It’s actually no secret at all, it’s just hidden from view.    It’s my job to bring this information to all of you guys – the average gym goers.  The Client Transformation Series is meant to show you all that it is possible to get amazing results in short periods of time.  I can talk all I want, but at the end of the day,  it’s the results that matter.

I’ve been writing for the S&C community a lot and have been leaving the general public hanging a bit.  In response to the feedback I’ve received from you all,  I’m going to begin The Practical Application Series – focused on equipping you with information that will get you moving towards your goals much faster.

Would you like to share your thoughts?

Leave a Reply